Dan RobinsonNIVEA: 100 Years Skincare for Life
NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, created a global campaign to celebrate 100 years of Nivea.
With a billion-euro spend, this was it’s biggest campaign ever.
Featuring the music of Rhianna, the campaign reached out over 90 countries
“The campaign had real cut-through with spontaneous awareness above 90%” Draftfcb
The scale of the campaign along with a birthday message from Rihanna can be seen here.
Director: Alistair Taylor Young
Production Company: ASD Lionheart
Agency: DRAFTFCB
Editor: Dan Robinson