NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, created a global campaign to celebrate 100 years of Nivea.
Featuring the music of Rhianna, the campaign reached out over 90 countries
The scale of the campaign along with a birthday message from Rihanna can be seen here.
Director: Alistair Taylor Young
Production Company: ASD Lionheart
Editor: Dan Robinson