NIVEA: 100 Years Skincare for Life

NIVEA_100_Years_Skincare_for_Life2NIVEA, the largest skincare brand in the world, along with its business partner, global marketing communications agency Draftfcb, created a global campaign to celebrate 100 years of Nivea.

With a billion-euro spend, this was it’s biggest campaign ever.

Featuring the music of Rhianna, the campaign reached out over 90 countries

“The campaign had real cut-through with spontaneous awareness above 90%” Draftfcb

The scale of the campaign along with a birthday message from Rihanna can be seen here.

Director: Alistair Taylor Young

Production Company: ASD Lionheart


Editor: Dan Robinson

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