Everyman – Robbie Williams

The Institute of Cancer Research launched it’s first commercial with this film, featuring Robbie Williams wearing a pair of fake boobs…

“Testicular cancer is affecting an increasing number of young men and it can kill. There is no point in being subtle about this disease just because the subject matter is literally below the belt!” – Robbie Williams

Director: Jon Greenhalgh
Production Company: Godmans
Creative Director:John O’Keefe
Copywriter:Brian Cooper
Agency: Bartle Bogle Hegarty