More than 60 commercials and 80 online films were made in total, including special episodes with some of the UK’s favorite footballing personalities.


Material was shot once every two weeks, immediately following a football major match. This was loaded & organised over-night, edited the following day, conformed, dubbed & broadcast usually on the next day. Additional content was then used to create the many dozens of on-line content films for the Betfair website.

Betfair topped 3 million customers during the campaign, becoming the World’s Biggest Betting Community.

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